This is Hadeel, a multidisciplinary designer & artist focusing on information & generative design. H by Hadeel - Personal Branding. Graphic Design, Branding, Programming.
Branding is an essential part of creating an identity whereby users can associate themselves with. Traditionally, it has been the case that branding strategies are a top-down approach, centered around the minds of the clients and what they think their consumer base needs and desires.
But, there seems to be a new player in the field. By using generative design-approaches and focusing more on data-driven design, the tables have turned, with the users telling the executives now what they want to see. I craft creative algorithms. To explore and push the boundaries of art and design. I apply the creative potential of generative design-strategies to build novel forms of visual, interactive communication and brand-experiences. Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of art and design.
Programming Generative And Branding Development
I devote my time to artistic and cultural projects. And I collaborate with companies to explore meaningful, fresh forms of branding and web-experiences. Piano was on exhibition for one week from August 15th through 18th 2016 as part of the in Cologne. A MIDI-controller was placed in front of a well frequented shopping window onto which the interactive animation was projected.
Behance Branding
Visitors and passers-by of all ages were invited to play and explore the interactive world of Piano and its myriad of possible visual states. The installation ended up being a colorful meeting ground for people starting to explore the festival and finding their way around the exhibitions.